Aerie Lingerie Campaign

Aerie

Aerie's 'Real Women' Campaign Features Models With Disabilities, Illnesses

July 12, 2018 - 2:53 pm
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By Kayla Jardine/Joe Cingrana for Radio.com

Lingerie brand Aerie is continuing to showcase real women with its newest ad campaign. 

The American Eagle brand released new images on their website featuring models of all shapes, sizes and backgrounds, including women with disabilities and illnesses.

The new series of #AerieReal ads features women wearing bras and undies along with insulin pumps. Some use crutches and wheelchairs. 

One of the models, Abby Sams, shared some of the images from her photo shoot on Twitter writing, "Aerie just sneakily released some of my photos! Look at this disability representation people. Also look at me because I cant believe it's actually me so yeah." Abby also posted photos of three other models with the caption, "A cancer survivor, down syndrome paralympian, me, and fibromyalgia (+ body hair). Their work in chronic illness and disability representation this campaign was REAL and AMAZING."

One mother thanked the brand on Twitter saying it makes her daughter a little less self conscious about her diabetes.

Advocacy groups say the campaign is inclusive and reflective of the world we live in, CBS News correspondent Deborah Rodriguez reported.

The brand was similarly praised early this year when they released images of singer Rachel Platten, gymnast Aly Raisman, actress Yara Shahidi and model Iskra Lawerence completely unretouched.