Kidney Billboard Times Square

Steve Burns/WCBS 880

Cancer Survivor Uses Times Square Billboard To Help Find Kidney Donor

September 01, 2018 - 11:50 am

NEW YORK (WCBS 880) -- Out of the hundreds of ads in Times Square, there's one that's getting a lot of attention.

On the left is a photo of a middle-aged man in a blue sweater with a warm smile. On the right, the words, "My name is Marc. I need a kidney. You can help."

The billboard is roughly 5,000 square feet and costs $35,000 a month, and it may be the answer to Marc Weiner’s prayers.

The 53-year-old from Great Neck was diagnosed with bladder cancer in 2015.

"When I thought surgeons could just take it out and life would be fine, it was a little more serious,” Weiner explained.

Doctors had to take out Weiner’s bladder, prostate and both of his kidneys in order to treat him. He has since been on dialysis three times a week for four hours.

“Two years later, here we are and my doctors tell me ‘ok, you’ve been cancer free for two years, now we got to find a kidney,’ ” Weiner said.

Weiner’s wife, Lisa, used to work for a billboard company, and it was the CEO of that business, City Outdoor, who came up with the idea to put up the billboard.

It's part of a rotation of ads on this gigantic digital billboard near the TKTS booth. It's only on for around 20 seconds every 10 minutes. But if you manage to jot down the website,, you'll be greeted with a slideshow showing the 53-year-old on the beach with his wife and 12-year-old daughter, Marc on a basketball court with his buddies, and then his story.

Tourists in Times Square said they hope the billboard works.

"If you wanted to grab peoples' attention, there's nowhere else like it," one woman said.

"I hope the best for him," another woman said.

"I hope he gets his kidney," another said.

The New York Post reports the billboard was donated to his cause by a friend.

Weiner told WCBS 880 that eight people have signed up to be tested for a match since the advertisement went live on Monday.