Fresh 102.7 Is Now NEW

July 16, 2018 - 9:26 am

NEW YORK (WCBS 880) -- Our friends across the hall are getting a new sound.

Entercom announced Monday that it has relaunched Fresh 102.7 as NEW 102.7 FM.

Playlists will include Ed Sheeran, Taylor Swift and Imagine Dragons with a dash of hit songs from as far back as the 90s. The change is effective immediately.

“This is an exciting move that underscores our commitment to offer listeners in New York a top rated content and music experience,” said Susan Larkin, Regional President, Market Manager, Entercom New York. “Feedback tells us that New Yorkers are looking for a Hot AC station that can take them through their workday, and we know NEW 102.7 will deliver.”

Entercom is the parent company of NEW 102.7 FM and WCBS Newsradio 880.