Giant Inflatable Pink Flamingo Spotted In Hudson, East Rivers

May 20, 2019 - 3:58 pm

NEW YORK (WCBS 880) -- Not only does it feel like summer, it's also starting to look like it thanks to a giant inflatable pink flamingo making its way around New York City.

The six-story tall flamingo floatie was spotted being pushed around by a tugboat in the East and Hudson rivers all day Monday.

It's all part of Pepsi's #Summergram marketing campaign kickoff which will culminate with a celebration in the city hosted by Chrissy Teigen and DJ Khaled. The soft drink company is teaming up with Instagram to launch hundreds of summer-themed augmented reality filters and digital stickers that fans can access on Pepsi, Diet Pepsi and Pepsi Zero Sugar bottles.

If they were hoping to get the word out, it worked. 

Pictures of the soft drink company's "Always Pool Ready" flamingo floatie quickly spread across social media.

Pepsi is also launching its summer campaign in three other cities -- Miami, Los Angeles and Chicago.