Small Business Spotlight: Paravel

July 10, 2019 - 5:00 am

NEW YORK (WCBS 880) -- Indre Rockefeller decided to enter the travel leisure space when she and her co-founder discovered that all luggage looks the same.

They created their own niche in the crowded market with "Paravel," which gives consumers a versatile product that reflects travel in the everyday experience. 

"We wanted to be a one stop shop for travelers who could come and really be able to find the gamut of what they're looking for and put together a system that works together," Rockefeller tells Joe Connolly in this week's Small Business Spotlight, sponsored by BNB Bank — Community Banking From Montauk To Manhattan. "We have products that help you stay organized, but they can also be used as gym bags, as everyday bags, as work bags... and we have bags that are designed to be your plus one bag going to the airport, but can serve just as well as your gym bag."

Rockefeller says the company focuses on "quality, design and price" and believe consumers should not compromise on any of those core tenants.

"My co-founder and I spent 18 months in development before launching the brand and were completely obsessed with product," Rockefeller said. "We sit over each prototype and sort of go through every stitch to to make sure that it is impeccable. And you don't have to pay a lot to get beautiful product, the people who are creating the product really need to care and and I'd say we have that in spades."

Their luggage features an element of organization and functional design, such as pockets and storage space.

"There's also an element of encouraging our customers and allowing them to be adventurous and spontaneous and allowing them to have those human connections in travel," Rockefeller said. "We really believe travel is an important element outside of bags that we provide them with we really believe that travel is an important experience and try to support that in any way we can."

Watch the video above to see how you can create value for your customers and disrupt age-old industries.