NYC & Company and Discover Puerto Rico campaign

USA TODAY/ Nancy Trejos

'Hamilton' Creator Touts Tourist Partnership Between NYC, Puerto Rico

October 23, 2018 - 3:50 pm
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NEW YORK (WCBS 880) -- It’s been 13 months since Puerto Rico was devastated by a hurricane, and now New York City tourism officials are planning a campaign to aid the island with the help of “Hamilton” star Lin-Manuel Miranda.

The deal, which includes $300,000 worth of billboards, aims to give the Big Apple and the Caribbean island a boost in tourism. Advertising at bus stop shelters and LinkNYC screens across the five boroughs begins Nov. 19 and will run through mid-January.

Charles Flateman, of the city’s tourism organization NYC and Company, wants to help send a message to residents of the city.

“We want all New Yorkers to know that Puerto Rico is open for business and ready to welcome us all,” Flateman said. “They need your money. They need your visit. They need your support.”

New York City tourism ads will also be displayed in San Juan.

Miranda says he hopes the campaign will raise money for arts organizations in Puerto Rico and reinforce the long-lasting relationship between the two locations, which are more than 1,500 miles apart.

“This relationship between New York and Puerto Rico is not just a campaign. It is a lifelong, generations-long thing. And it is so wonderful to ratify that,” Miranda said.

Miranda, who created the wildly popular musical “Hamilton,” is also hoping to attract visitors to Puerto Rico by retaking the lead role in the show next year. He’ll star in it for three weeks in January.