Agreement Keeps Floating Billboards Out Of NYC Waters

WCBS 880 Newsroom
October 08, 2019 - 7:28 pm
Floating Billboard

Bruce Bennett/Getty Images

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NEW YORK (WCBS 880/AP) — New York City on Tuesday announced a settlement that prevents floating digital billboards in city waters.

Under the terms of the agreement announced, Ballyhoo Media must pay a $100,000 fine if its Times Square-style LED billboards are seen on any East River or Hudson River barges.

The city sued Ballyhoo Media in March, claiming the floating billboards created a “public nuisance” and broke zoning laws.

The agreement comes after the state enacted a law in August that banned floating digital billboards in its navigable waters.

“The federal court order today reinforces our new state law that says floating digital billboards are unsafe and ruin the peaceful enjoyment of the riverfront,” said state Sen. Brad Hoylman in a statement. “New Yorkers don’t want a floating version of Times Square in the Hudson, East River or anywhere else.”

Ballyhoo also released a statement saying it had complied with all local, state and federal laws and has a legal right to safely operate in New York waters, but decided to stop fighting the city and state and focus on pursuing opportunities elsewhere.

(© 2019 WCBS 880. The Associated Press contributed to this report.)