New York City Will Spend $40M To Ensure Accurate Census Count

WCBS 880 Newsroom
January 14, 2020 - 1:36 pm
Census 2020 NYC

Michael Appleton/Mayoral Photography Office


NEW YORK (WCBS 880) — The de Blasio administration launched a $40 million plan to get an accurate count for this year’s census.

In 2010, fewer than 62% of New Yorkers responded to the survey, in contrast to an average response rate of 76% nationwide.

The city has warned that another undercount would cost billions in federal funding, along with two seats in the House of Representatives.

Mayor Bill de Blasio told an auditorium filed with census volunteers Tuesday that the Trump administration is hoping for another undercount in the five boroughs – meaning it’s up to them to prevent it from coming to fruition.

“This is not even meant to be fair. The way Washington set it up was to try to defeat you, to try to deny you, to try to ignore you,” de Blasio told volunteers. “But they didn't count on your power. They didn't count on your energy and your activism. Are you ready to show they are wrong?”

The city has agreed to put $40 million towards the census outreach effort this year. Of that, $19 million will go to 157 community-based organizations dedicating to reaching hard-to-count populations, including seniors, low-income communities of color, immigrants, public housing residents and those with limited English proficiency.

There will also be $3 million spent on advertising to encourage people of all ethnic backgrounds to partake in the census.

The mayor declared at the meeting that New York would not be bullied this time around.