Small Business Spotlight: Esther Fortunoff Shares The Key To Running A Successful Big Brand

Joe Connolly
February 12, 2020 - 5:00 am

NEW YORK (WCBS 880) — Esther Fortunoff jump-started the famous family-owned brand 10 years ago with an online jewelry line.

Soon after, they opened the Fortunoff jewelry store in Westbury, Long Island, where they still see a majority of sales.

Esther says her goal is to be a good person, do some good and get some customers into her store.

"Keeping your employees happy and having your employees feel like family and acknowledging what good they do is I think really important and my grandmother taught me that," Fortunoff said. "My grandparents knew everybody who worked there, and acknowledging the guy in the stock room was also as important as acknowledging the million dollar sales person."

Esther Fortunoff shares the key to running a successful big brand on this week's WCBS 880 Small Business Spotlight, sponsored by BNB Bank, "Community Banking From Montauk to Manhattan. Watch the full interview above.