Small Business Spotlight: How Local Businesses Are Winning The Fight Against Big Tech

Joe Connolly
January 29, 2020 - 5:00 am

NEW YORK (WCBS 880) — Fairfield County-based David's Soundview Catering and MenuMavin's e-commerce software platform have teamed-up to take their businesses back from big tech companies and attract new customers.

David Cingari of David's Soundview Catering and Jonathan Brennan of MenuMavin tell Joe Connolly in this week's Small Business Spotlight, sponsored by BNB Bank — "Community Banking from Montauk to Manhattan," that they were competitors until they faced heavy competition from Grubhub because of its high fees to restaurants and caterers.

"The relationship with Grubhub and Seamless became too expensive from a profits standpoint once they escalated their commissions, it was a non-profitable business," Cingari said. "We were losing money." 

Brennan, who previously ran a competing catering business, approached Cingari with his service MenuMavin, which serves as the back-end software of a restaurant's site.

Customers don't know they are ordering on the MenuMavin platform because it allows them to communicate directly with their favorite provider, like David's Soundview Catering.

"We're creating the communication link between the consumer and the restaurant directly to the cook, we're helping the restaurant control their workflow so that it's a profitable operation that's focused on the execution of the food as opposed to sort of chaos that can happen with these other platforms," Brennan said.

That's one reason why the Stamford-based business is now in demand on Wall Street.

MenuMavin is also eliminating the need to a have a third party deliver food.

"We came back at it and said online ordering is not the thing here, food delivery is the business. The best person to deliver David's food is David. He's going to have much better quality control, he's gonna have significantly better timing in his kitchen, he's going to have a better relationship with his employees and his employees are going to see those customers," Brennan said. "So you're creating that very tight bond between consumer and source, which is really important."

MenuMavin started in Fairfield and has expanded to Houston and will start operations in Boston and New York City in the coming months.

Watch the video above to see how these local businesses are attracting new customers.