McDonald’s Takes Heat for Separating Golden Arches to Urge Social Distancing

Tarrah Gibbons
March 26, 2020 - 5:05 pm

Restaurants have been mostly limited to take out or delivery in many parts of the country.

In some parts of the world, McDonald’s is using its logo to urge customers and employees to practice social distancing. This is to help stop the spread of the deadly virus during the COVID-19 outbreak.

Last week, McDonald’s Brazil released a new campaign that shows the signature golden arches separated. On the fast food giant’s Facebook page, the company posted a photo.

While physically, restaurant locations have not changed their signs, different McDonald’s all across the world have posted the photo to promote social distancing.

Like many restaurants in the US, McDonald’s Brazil no longer allows seating in dining rooms and is offering drive-thru, takeout, or delivery services.

McDonald’s in India posted a video to Instagram that read, “A little distance goes a long way! Stay home, stay safe. #SocialDistancing #StaySafe.”

As many restaurants posted the photos of the separated arches, critics slammed the movement and called it insensitive. One user commented, “They should have flattened the curve too.”

Another person said, “I’m not loving it.”

McDonald’s apologized for the move and sent a statement to the New York Post.

“As a brand that operates in nearly 120 countries, we share a collective responsibility to help our communities in times of need,” a rep said

The company also reminded customers how important it is to practice social distancing during these uncertain times

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