Small Business Spotlight: Smorgasburg Brings The Ultimate Food Experience To Brooklyn And Beyond

June 19, 2019 - 5:00 am
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NEW YORK (WCBS 880) -- Smorgasburg is a popular, growing pop-up food market that attracts 20,000 to 30,000 people in Brooklyn each weekend.

They also have a weekly fair at the World Trade Center through October.

Eric Demby and Jonathan Butler launched Smorgasburg in 2011 after being offered a spot on the Williamsburg waterfront, just a few short years after founding the popular Brooklyn Flea.

"We had to think of a slightly new concept because we didn't want to compete against our own flea market," Butler said. "So we thought, 'Oh, we're getting all these incredible food applications but we can't accept them in our flea market,' so we decided to do a smorgasbord in Williamsburg and that started in May 2011 and that kind of just immediately took off and that's how we got to today."

Demby and Butler tell Joe Connolly in this week's Small Business Spotlight, sponsored by BNB Bank -- "Community Banking from Montauk to Manhattan," that their world-class food market stands out because it has a sense of authenticity and community.

"People want smaller boutique experiences where they feel like they're getting something special and they're connecting with whatever the experience or the product is," Butler said.

"We sort of tapped into a feeling that people have about homemade food, having a connection to your food, some sort of coolness around your food," Demby said. "People care so deeply about having choice, having it delivered to them, being able to go and have a food experience. Food is now an experience."

Smorgasburg also gives talented chefs an opportunity to showcase their food and get their start on their own.

Watch the video above to learn how to create an experience from your brand to separate yourself from the pack.