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State Begins Removing ‘I Love New York’ Tourism Signs

November 08, 2018 - 6:55 pm

NEW YORK (WCBS 880) — New York State has begun to remove the “I Love New York” signs from highways.

The federal government demanded that the city take down the signs because they violate laws requiring that highway signs only provide navigational help to drivers.

Highway signs cannot advertise or promote products or events to drivers as they are deemed distractions.

Washington had threatened to withhold roughly $14 million in funds for road improvements if the Cuomo administration failed to comply.

The Cuomo administration put the signs up in 2013 to boost tourism. At the time, they claimed the signs offered useful information and did not cause accidents.

New York State did not lose the funding after agreeing in late September to remove the signs.