Small Business Spotlight: DYNOMIGHTY Founder On The Value Of Thinking Positive

July 31, 2019 - 5:00 am
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NEW YORK (WCBS 880) -- Terrence Kelleman is an artist and inventor who has consistently re-invented himself.

He started his company DYNOMIGHTY with $300 he borrowed from his dad to create his first invention — a magnetic bracelet that he conceptualized in 2002 while working for the Museum of Modern Art.

The museum sold the bracelet in their store for $80.

"It cost me like $3 to make it and all of a sudden I had a business," he tells Joe Connolly in this week's Small Business Spotlight, sponsored by BNB Bank — "Community Banking from Montauk to Manhattan." " I got so many orders from MoMA that I literally had to start thinking about what was more important to me."

The choice came down to following his dream of being an artist or becoming an entrepreneur.

"I really wanted to follow my path as an artist but I felt like there was this nudging," Kelleman said. "I had an art show at the time where I put on this big exhibition of my work... and no one came to the show. It was like the rainiest October ever. None of my photographs sold; the only thing that sold were all the bracelets that I left at the at the receptionist's desk."

He later marketed the bracelet with a video on YouTube in 2006 that went viral and helped generate $150,000 in sales in just one month. 

"So I sold more in the month after that video being released than I had sold the whole previous year," he said.

Inc. Magazine listed DYNOMIGHTY as one of its fastest-growing companies in 2014, rapidly growing at 274 percent.

Some of his other hot products include the Mighty Wallet, which is made out of Tyvek, and the Mighty Selfie Stick that's 10-feet long that also acts as a tripod.

Kelleman has hit personal and professional road blocks, but he has persevered and inspired local entrepreneurs through his journey. 

The most important lesson he learned during those difficult times was to focus on the positive. 

"You focus on the solution, not the problem because it can become so overwhelming when you're in the midst of such peril," he said. "If you're focused on something positive it keeps you at least in a state of at least being able to be functional."

Watch the video above to see how Kelleman 's creative videos get DYNOMIGHTY 's products in front of more eyes and hear his advise to artists who want to become more entrepreneurial.