November 27, 2019 - 12:00 pm
If you're going to advertise on any platform, including Facebook, you have to first consider what you want in terms of results. It's not like the print ads of old, touting a sale on refrigerators and hoping homeowners flock in to clean out your inventory. Who is your target audience? As with any...
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Crystal Hessong
November 19, 2019 - 2:25 pm
Investing in email marketing is a wise business move. The numbers speak for themselves as investing just $1 in emails will return an average of $44 to your business. Email is also much more successful than social media at generating conversions. Despite these numbers, you can still make mistakes...
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Randy Yagi
November 12, 2019 - 7:30 pm
One of the biggest mistakes a small business owner can make is to fail to identify and understand his or her target audience. In other words, if you don’t know where to focus your advertising efforts, chances are you aren’t maximizing your profits or reaching your largest group of potential...
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Small Business Pulse
November 04, 2019 - 12:01 pm
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Laurie Jo Miller Farr
October 24, 2019 - 4:45 pm
Is your small business one of the 80 million actively using a Facebook page for marketing purposes? With currently 2.7 billion monthly active users, the social media platform has morphed into a massive advertising media channel. Facebook's ability to highly target audiences and build a custom...
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Melanie Graysmith
October 10, 2019 - 10:30 am
Twitter has come a long way since its 2006 launch. As a top player for business marketing, small business owners are growing their presence using Twitter’s comprehensive strategies. Twitter for Business explains how small business owners can seize the potential of Twitter to build business...
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Mark G. McLaughlin
September 13, 2019 - 10:30 am
Most entrepreneurs are required to wear many hats, which includes bearing the responsibility of being the marketing manager. As your business grows however, there comes a time when you should really consider hiring a professional to do the job. A good marketing manager can open up and grab new...
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Karen Ulvestad
August 29, 2019 - 2:45 pm
As more people access the internet with their smartphones, it is important to create mobile-first content to engage with customers and help promote business ventures. The statistics are fairly consistent in showing social media use is greater on phones than computers. Given this trend, businesses...
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Mario McKellop
August 19, 2019 - 12:30 pm
With more than 2.4 billion monthly active users , Facebook is a platform with incomparable reach. While its massive base can make it a powerful marketing platform, its size means small businesses have to craft truly compelling advertising materials in order to stand out. Here are a few tips on how...
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Karen Ulvestad
August 07, 2019 - 12:09 pm
It’s important to pick the right business name and equally important to choose a great domain name for your business’s website. Your domain name can help your business stay competitive, appeal to long-term customers and target the right audience. This name becomes the hallmark of your business’s...
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