Small Business Growth

Crystal Hessong
November 19, 2019 - 2:25 pm
Investing in email marketing is a wise business move. The numbers speak for themselves as investing just $1 in emails will return an average of $44 to your business. Email is also much more successful than social media at generating conversions. Despite these numbers, you can still make mistakes...
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Melanie Falina
November 08, 2019 - 12:19 am
You've made it over the hump of hearing a barrage of statics about the number of small businesses that fail in their first year. You've created a brand and are now looking for new ways to spark your capital and when scanning the how-to universe, one of the first keywords you'll encounter is “...
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Lori Melton
October 28, 2019 - 2:00 pm
Sales is a multi-faceted profession that requires several key components for success. A good salesperson should be empathetic towards customers and tune into their needs, wants and feelings. You should also be friendly, optimistic, genuine, committed, driven and knowledgeable about your product or...
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Gary Schwind
September 23, 2019 - 1:25 pm
Pitching your business to prospective investors can be an intimidating process. This is particularly true for any small business owner receiving an influx of rejections from potential investors. However, a pitch meeting with a prospective investor can become much less intimidating and more...
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Melanie Graysmith
September 16, 2019 - 10:04 pm
Small businesses are not large businesses on a smaller scale, nor do they have a handy one-size-fits-all definition. However, one truth is consistent in that in order to grow your small business, you must sell the products and services your business offers. Making the sale is essential, especially...
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Mark G. McLaughlin
September 13, 2019 - 10:30 am
Most entrepreneurs are required to wear many hats, which includes bearing the responsibility of being the marketing manager. As your business grows however, there comes a time when you should really consider hiring a professional to do the job. A good marketing manager can open up and grab new...
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Mario McKellop
August 19, 2019 - 12:30 pm
With more than 2.4 billion monthly active users , Facebook is a platform with incomparable reach. While its massive base can make it a powerful marketing platform, its size means small businesses have to craft truly compelling advertising materials in order to stand out. Here are a few tips on how...
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Alaina Brandenburger
August 12, 2019 - 6:00 pm
As a salesperson, you will always be driven to close the sale and convert prospects into customers, but today’s salespeople need to master more skills than simply making the deal. Along with closing the sale, you should be focused on client relationships. Salespeople not only need to be able to...
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Jane Lasky
August 05, 2019 - 4:00 pm
Company leaders want to create an environment where their staff is working together as a cohesive unit. Small businesses can thrive when their employers create a collaboration of activities that establish stronger employee bonds and improve group cohesion. Creating an office environment where...
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Tere Scott
August 02, 2019 - 11:30 am
You built it from the ground up, but now you’re considering cashing in and selling your small business. There is no doubt there is an emotional component attached to letting go. However, let’s face the facts that as a small business owner, your goal has been to ultimately end up with a nice profit...
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